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Why is SOFI so resilient? #LenditEurope insights

The fact that SOFI has been reslient is not debated.
What are the reasons?

  • They raised $1bil before LC accident
  • They have Google like culture: They started trying out tons of new things, while everybody else is cutting. As a result, they have launched 3 new products this year.
  • Their funding costs rival those of AAA institutions
  • They have one of the more sophisticated capital market teams @Sofi
  • They spend alot of time in NY; so they strike more partnerships and tap into more capital sources.

Look forward to hearing insights, comments on these or adding more factors