What name - Challenger Bank or NeoBank?


Planning a new Category.
Challenger Bank is the name that has been accepted for a while. Now people are talking about NeoBanks.
Which do you prefer?


Shorter the better “NeoBanks” Geek Classics : )


I went with Neobanks because “digital challenger bank” is too long and just challenger bank has too many examples that are fairly old school.


If I understand well, Challenger was ‘coined’ in the UK as the regulator went about challenging its high street oligopoly.

Neobank tends to suggest the digital direct, leading edge innovation that will redefine the front and back end of banks.

I like neobank.


neobank sounds much, much better