Vanguard undercuts Digital only `advisory ` offerings

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Efi Pylarinou is the founder of Efi Pylarinou Advisory and a Fintech/Blockchain influencer – No.3 influencer in the finance sector by Refinitiv Global Social Media 2019. The Vanguard effect is well known in the ETF market and now it could extend into the digital advisory space. The Vanguard Digital Advisory service is pending SEC approval. Vanguard`s…

The mantra of big companies facing disruption is “disrupt before you are disrupted”. This is very hard to do and is more often talked about than actioned. Vanguard seems to be an exception. If I competed with Vanguard I would be worried.