Robo-advisor for business media

Belgian Fintech Start-up Swanest launches online Investment Assistant for business media with De Tijd and L’Echo

Brussels, 14 December 2017 – Belgian Fintech Start-up Swanest, today announces its partnership with De Tijd and L’Echo. Swanest introduces a brand-new online investment tool (Investment Assistant), based on algorithms and designed to help private investors make better decisions when investing in stocks, ETFs or mutual funds.

Fintech made in Belgium
Swanest is a Belgian financial technology start-up that develops intelligent investment tools for private investors. The four founders started in late 2014 with the initial goal to launch a robo-advisor in Europe. After joining the NestUp accelerator program, an initiative from Creative Wallonia, the start-up underwent a journey of customer understanding and adapted their product.

“Traditional robo-advisors sell pre-made model portfolios, which is very similar to what financial advisors or banks do. However, investors often want to build their very own investment strategies. This ability to build, analyze and manage portfolios, consisting of any stocks, ETFs or funds, is what makes us unique.”, explains Silvan Schumacher, CEO of Swanest.

Swanest did not only challenge their product, but also the way it brings it to the market.

Innovation for business media
More and more fintech startups start collaborating with traditional banks. Today, for instance, the Belgian Fintech Summit brings together fintech start-ups and financial institutions from around the country. Swanest, however, decided to take another stance and focuses on business media instead.

“We’ve been approached by several banks, asset managers and brokers for partnerships. However, our mission has always been to empower investors and remain independent in the guidance we provide. Quality publishers share the same values.”, says Silvan Schumacher.

Today, Swanest is launching its new portfolio management solution for business media and goes live with its first partner.

Mediafin launches the Investment Assistant
Mediafin is the first business media to integrate the “Investment Assistant” on the websites of its leading business newspapers De Tijd and L’Echo.

“The digitisation brings challenges but also opportunities to the news media industry. Mediafin has always embraced innovation and focusing on the needs of one’s audience is thereby key to success.” says Frederik Delaplace, CEO of Mediafin. “Offering independent and high-quality data and insights to the investors’ community is a goal Mediafin and Swanest share, which is why we chose to embark on this adventure.”

About Swanest
Swanest is a financial technology start-up that develops intelligent investment tools to help investors to build, analyse and manage portfolios in a simple way.
The company was founded in late October 2014 and is based in London and Brussels. They received a seed investment of € 750’000 in the summer of 2016.

About Mediafin (De Tijd & L’Echo)
Mediafin is the publisher of Belgium’s leading business newspapers De Tijd & L’Echo, with a strong focus on entrepreneurship, financial markets and politics.
The Mediafin newspapers have grown steadily since the introduction of a paid for model on its digital platforms eight years ago.

Websites De Tijd & L’Echo

Websites Investment Assistant

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