I think that it is briliant because it seems to me very Agile.
Today “IT” means (to most people) lending your uninvited cash to another person or company; and earning of course, interest.
Tomorrow “IT” may also mean, lending securities (much like repos or shorting). Later “IT” may grow into, lending your digital assets (much like in acting as a guarantor, effectively lending out your creditworthiness).
In the sharing economy, “Lendit” fits in naturally.
Do you agree? Maybe not, because it takes the angle of the Lender, the investor. As if it is a “Lender’s” market rather than a “borrower’s”.