'Know Thy Customer' A Key Trend Going Forward in Fintech Innovation For SMEs

Originally published at: https://dailyfintech.com/2020/04/01/know-thy-customer-a-key-trend-going-forward-in-fintech-innovation-for-smes/

Jessica Ellerm is a thought leader specializing in Small Business and the Gig Economy and is the CEO and Co-Founder of Zuper, a neowealth disruptor in Australia The world is rapidly becoming a very different place and businesses will need to adapt fast to survive. Never has the phrase ‘survival of the fittest’ been so literal,…