Daily Fintech Conversations

Is Pricing Innovation In Insurance A Zero Sum Game?

Originally published at: Is Pricing Innovation In Insurance A Zero Sum Game? - Daily Fintech

Pricing is no longer the cost-plus game in insurance it used to be. Insurers wrestle with demands of better and more agile pricing to stay competitive amid technology fueled market dynamics. Price-comparison websites have empowered consumers to compare products and decide best choices for their unique needs. Consumers are also more amenable to novel propositions…