There are 6 Fintechs in the B2B space, with white label offerings, or modules to build in a few weeks a tailored made solution, or tailored for financial advisors.
There are 15 Fintechs in the B2C space which I split into first generation robos and second generation robos:
I consider first generation robos those that deal only with ETFs, mostly use MPT theory for asset allocation, and rarely have “Can I reach you?” capabilities.
Fiver a Day
Money on toast
I consider second generation robos those that allocate investments not only to ETFs, but stocks or mutual funds; are focused on risk management for re-balancing; allow for partly discretionary management (i.e. 100% auto asset allocation) and partly DIY (non-discretionary management); offer “Can I reach you?” services.
From these 15 Robo-advisors that are targeting consumers directly, 5 are also available in other European countries
ETF matic UK+5 European countries
Money farm UK - Italy
Scalable Capital UK - Germany
Zen Assets UK+non-UK