Daily Fintech Conversations

How far can behavioral economics nudge up digital innovators?

Originally published at: How far can behavioral economics nudge up digital innovators? - Daily Fintech

Nobel Prize winning economist Daniel Kahneman, in the 1970s, studied biases in economic decision-making and how people handle risk, challenging the belief that humans behave rationally when making financial choices. The ensuing body of work that it spawned – “Behavioral Economics” – has become entrenched in business parlance, as rigorous research has demonstrated that understanding…