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Customer Mindshare Will Be Won By Embedded, Frictionless CX

Originally published at: Customer Mindshare Will Be Won By Embedded, Frictionless CX - Daily Fintech

In most sectors, companies will concur that there aren’t many options of differentiation that are as sustainable as customer experience is. Customer experience (CX) is the indelible impression any brand creates with customers across touchpoints along the customer journey. Prioritizing for the customer can be good for business. Insurers that prioritized CX generated 2-4 times…