I think the puck is heading to hybrid. Like many other industries eg law and medicine, so much of that which is currently knowledge work can be algorithmicised. However, many business models in these same industries will benefit from higher order (creative, divergent, human) thinking, for the foreseeable future. I hope so anyway - otherwise we are all out if a job!
@Tim great point, the intersection of algos and human is the best delivery. Hard to do well as it requires great UX to abstract away the complexity so that humans know when and how to best interact with their clients/prospects.
The one who deliver value added will win. I believe that will be hybrid. In the future we will not talk about analog and digital anymore. There wont be a big difference anymore, virtual realtity etc.