We recently conducted in-depth interviews with Millennials in Europe (focus Finland, Switzerland) about their investing behavior and their experience with banks. And how Swiss and Finnish millennials differ.
We found out that:
- There is a fundamental mistrust in banks, bank advisors and bank products.
- Wish for self-expression such as personalized investments and tailored services.
- Great digital experience is one of the key purchasing factors.
Here is the full research, in case you want to have more infos: https://www.selma.io/millennials-and-investing-2016
I would be interested, to hear your opinion and comments.