My investing style is quirky (which I hope is an advantage, I am not going with the herd), so I am sure that what I look for is not a mainstream use. Having said that, here is some feedback based on two companies that interest me:
• Lending Club: I can see that once the news cycle is past, Sentifi is less useful. The Lending Club news cycle was in May/June. Now they in the “boring” phase of building a business (which is good if you invest on fundamentals as I do, but I can see this is not Sentifi’s sweet spot).
• Wells Fargo. This is currently in the news cycle. I typically use Google Alerts and Twitter to see the timeline. It was valuable to have both of those in one place. Some of the news items had too many false positives ie stories that mention Wells Fargo but that are only peripherally about them. That looks like a simple text match search.
The New Event Alerts looks useful ie it is not just news/tweets with lots of overlap. That looks like something that may influence sentiment (thus useful) but not directly sentiment.
What I looked for and could not find is an indicator of consumer sentiment. This matters in stocks like these that are used by consumers (would not matter to say Exxon or IBM). Consumer sentiment drives Regulatory risk (which you do track). I maybe simply looking in the wrong place.
I saw one data point that interested me - 96% Tweets, 4% News and 0% Blogs. Looks like Twitter is the place to mine sentiment. Methinks journalists & bloggers do this, so Twitter is the fundamental source. What i was hoping for was a Positive/Negative rating from Consumers by stock.