FutureAdvisor may be running away with the B2B enterprise deals for bank and broker-dealer “robo” solutions. This month, the Blackrock-owned “robo-advisor-for-advisors” solution FutureAdvisor announced another blockbuster enterprise deal, this time to offer its “robo” tools for US Bank (the 5th largest commercial bank in the US). The deal is much larger in scope than FutureAdvisor’s prior bank deal with BBVA Compass back in January, and complements FutureAdvisor’s big deals with broker-dealers including RBC Wealth Management in February and the largest independent broker-dealer (by advisor headcount) LPL in April. While FutureAdvisor isn’t the only platform announcing B2B enterprise deals lately – for instance, last month Vanare announced a deal to overlay its robo solution on top of Apex Clearing, and Emotomy recently inked a deal to offer its digital advice tools via Trust Company of America. And arguably the UBS deal with SigFig back in May is substantively similar in its scale implications as the recent FutureAdvisor deal. Nonetheless, the fact that FutureAdvisor is putting together one big enterprise deal after another is highly notable, as once enough banks and broker-dealers see that their peers view FutureAdvisor as the “safe” choice, it may quickly become the default standard for large enterprises that want to check the “robo” box for their offering. And frankly, this momentum shouldn’t entirely be surprising – the sheer trust and stability implied by having the Blackrock brand overarch FutureAdvisor, in an environment where one of the key enterprise fears of picking a robo partner is “will they still be around in 3-5 years”, is a key selling point. As I’ve noted in the past, IBM built its early computer dominance by being a trusted brand and the “safe” choice for enterprise deals – the old saying was “no one ever got fired for buying IBM“, and now FutureAdvisor is gaining momentum under the “no one will get fired for buying Blackrock” approach. Which means Blackrock is well positioned to justify the $150M it spent to acquire FutureAdvisor… though if FutureAdvisor runs away with the B2B marketplace, it means $150M may represent the highest that any established firm ever pays to acquire a robo solution, effectively capping the marketplace.