A rating agency for startups and SMEs. Why, How, What you may ask. Let's get straight to it:
WHY - To bring more transparency to an increasingly complex startup ecosystem, where investors/corporates need more granular understanding of a venture to guide their innovation and engagement strategy, and where entrepreneurs need relevant feedback to pivot fast, access market, and deploy.
HOW - By rating early stage ventures' non-financial metrics: the management, product/service and ecosystem.
WHAT - Benefits: for investors and corporates, to identify the most relevant innovation, and understand whether a startup has the potential to grow. For entrepreneurs, to finally get a free outlook at the state of development of their business, and have independent feedback on their strengths and weaknesses.
CEO Antoine Baschiera recently spoke to Business Insider to discuss Early Metrics' activities, and why its time to professionalize the analysis of startups:
I'd be interested to have the Fintech Genome community's thoughts.