I work for Lykke (https://www.lykke.com) on the „communication-front“ but usually with focus on the Crypto/Blockchain-space (Bitcointalk etc.). That’s why I missed this thread and forum - but it seems to be a great place for Lykke!
The question of the valuation is often controversial. And it’s like a funny paradox that while people (most of them) really like the App, it also seems to be a reason to underestimate the project as a whole and what it already is and even more important: What Lykke will be about - it’s future potential, while „future“ will realize pretty soon. With other words: Lykke is already bigger and has more achieved than it might seem out of public perspective on first sight. And what’s most likely even harder, even for me personally: to understand what it will make possible, how easily it can grow and combine a lot of supposedly different spaces.
The reason why I’ve made the choice to invest in Lykke (I found it as an Investor) some months ago is: The combination of easy-to-use and high security. The App may be a reason to reduce the project and to focus on „what’s not possible until now“ but it also shows their abilities to build something that will have impact without much doubt (and it won’t be only about the App in future) especially because Lykke doesn’t only target on the Crypto-space. It won’t be only a Cryptocurrency-exchange without connection to the established system. Lykke is like an open door into all different spaces, from Crypto to Forex and it will be possible to buy and sell and trade all kinds of assets and financial instruments one can think of.
And in comparison to other blockchain-projects, I’ve never seen a project with such a high frequency of news, updates and releases. Very soon btw: Margin trading (https://www.youtube.com/watch?v=DUwhxfc3fi0). And as an Investor in the blockchain-space, because that’s still my focus and priority, I always search for projects I recognize that the fundamentals are ahead of what I call „psychological market“, because that are the pearls that are not already recognized as those. A majority usually focuses on marketing-hypes and follows others on the markets into projects that are most likely without any chance.
Regarding traction, because that’s an important question of course: Once Lykke will be licensed also in the USA and accessible over the browser plus some other things that will come, it’s predictable that the project will get high attention and be seen and understand as what it really is. And whenever Lykke will list the shares of a promising startup or a Cryptocurrency with already big community, it will benefit from their marketing. That effect will be even bigger once it’s more about forex-trading and so on.
To make a long story short: I believe, Lykke will turn out as a loaded catapult.
An overview in quotes and links:
Richard Olsen of OANDA fame on his new startup Lykke LeapRate Interview
OANDA’s Richard Olsen Launches Lykke Wallet for iOS Devices
Swiss Startup Lykke Seeks To Disrupt The Retail Trading Market With Blockchain Tech
MR. IVLIEV, LYKKE: “THOSE WHO WANT TO WIN SHOULD BE GRABBING THE OPPORTUNITIES BLOCKCHAIN OFFERS”
„Not many startups boast as their founder an entrepreneur whose previous company is a multi-million dollar success. And not many startups have as their stated mission changing the way all financial instruments are traded while reforming the global banking system.“
„Olsen founded Lykke in Zurich and received initial seed funding in 2015. In May 2016, Lykke closed a second seed round where the new shareholders included angel investors Marco Brockhaus and Carlo Koelzer, founding partner of 360T’s Group Executive Board and member of Deutsche Börse Group Management Committee.“
Bitcoin Legend Nick Szabo Joins Lykke Advisory Board
Lykke cofounder Sergey Ivliev is Named Best Risk Manager in Russia and CIS
Lykke at IATA World Financial Symposium
Lykke Exchange is now Licensed to Provide Financial Services in Asian and African Countries
Lykke has hired Demetrios Zamboglou and opened an office in London.
Lykke Joins the Hyperledger Project
Richard Olsen is the Forex Person of the Year 2016
WISeKey and Lykke to Integrate Cybersecurity into Blockchain Applications
ChronoBank Partners with Lykke