Dear Bernard @BernardLunn,
Thank you very much for your important feedback.
I would like to address to the points you have raised:
Regarding the first point, Indoor Positioning is the common term in tech. Another typical term is Indoor Localization. Perhaps we could find another term to make it more comprehensible and interesting, Perhaps Indoor GPS ?
Regarding the second point. The main pain-point for banks is that today, with smartphones ruling our lives, banks have much more competition than ever before, especially in the digital/omnichannel domains. Payment platforms, payment apps, e-wallets, loan apps, e-banks and competitive banks' apps, all pose a direct threat to revenue and customer loyalty. To meet with the needs of clients in the digital era, banks must provide digital platforms that deliver client customized service at the right place and at the right time. But how could banks know when the client is at the right place? In many cases, especially indoors, GPS signals we usually rely on are unavailable. This means that in those scenarios, the client's smartphone becomes "blind", i.e., unable to determine its current location. The problem of indoor localization is considered to be one of the toughest technological challenges in the mobile and IoT worlds. Yet, Infuse has solved this problem, providing an accurate, efficient, and most importantly scalable solution.
Utilizing Infuse's indoor localization technology enables to achieve all of the above waves you had mentioned in a contextual, accurate and customized manner. More specifically, we would enable bank/credit-card apps to enhance services in three manners:
Active personalized engagement- trigger information and offers at the right time and place, e.g., send a loan offer once a user has entered a car dealership, enable payments when a user is near a paying terminal, find nearest ATM.
Big-data analytics - Enable client journey and insights (not only when and where they paid), improve customer service and loyalty by enabling customer predictions based on past locations and actions.
Fraud prevention - Add an additional layer of client location information to reduce fraud possibility. Initiate payment pre-authorization even if the smartphone is inside the pocket/purse.
Regarding the third point. You are absolutely right. We understand that downloading an app would be a serious obstacle for adoption. Thus, we developed Infuse as a software development kit (SDK). Namely, it is a software integrated into existing apps. In Slide 5, we pointed out that Infuse is embedded in existing bank and credit card apps. Perhaps it is unclear. What do you think would be the most appropriate way to emphasize it?
I wish to thank you again for your feedback and hope to hear from you soon.